Chain Letter Poster (IBM Studios)
18″ × 24″
The chain letter poster started out after seeing a similar idea on social media. Someone would design the first letter of the alphabet, tag the next and so on. But after a few letters the chain broke, so Cameron Sandage self-organized his own version within the various IBM Design studios around the world. Starting with the A, he tagged a designer in New York, who tagged a designer in Dublin, Ireland and so on. It’s a total of 26 different designers, five countries, and six studios. It started on February 8th and concluded on October 1st, 2015.
Collaborators: Stephen Nixon, Grainne Kelly, Patrick Chew, Katherine Rainey, Matthew Paul, Eunice Chung, Miles Anderson, Brad Neal, Lauren Hartman, Kristin Kronk, Sam Winslet, Ying Jin, Wen Zhu Liu, Song Yan Hou, Ryan Swedenborg, Donnacha Carroll, Danny Skinner, Rochelle Carr, Zoe Symon, Blake Helman, Andrew Smith, Stevie Johnston, Voranouth Supadulya, Carly Stevens, Raquel Breternitz, and Christopher Olszewski