Joseph Alessio
Tools of the Trade

Joseph Alessio

San Francisco, CA
josephalessio.com


Tools of the Trade
Book
Dimensions variable
2015


Tools Of The Trade was a personal project created to share some of the mental challenges of freelancing. The full series of handcrafted typographic pieces accompanied blog posts on topics including “Show Up Every Day”, “Shit Happens” and “Work Hard And Smart”. Each word was crafted out of tools, photographed, and turned into a cohesive piece in Photoshop. The concept was developed during a particularly challenging stretch in life and my freelance practice, and served as a project to encourage myself and others navigating the difficult paths of building a freelance business.

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